Think Tank Recap: Augmented Reality

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Social Media ROI

traveling with Facebook on Malaysia Airlines

Traveling nowadays is less fun than it used to be. Today, you have to wait for about three hours at the airport because the security has been reinforced and passengers are feeling this and they are having a bad time before getting in the aircraft. This article explains us how an application can change our traveling time. the application is called MHBuddy and is available on Facebook. Partner with Malaysia Airlines, this app is used not only as a booking service but also as a check in service. The airline company is not the first to allow booking with Facebook (Delta was) but now, passengers are also allowed to check in with their Facebook account but the really new service with this app is that you can sit next to your Facebook friends. Basically, this app allows you to control your travel without leaving you Facebook account; but Malaysia Airlines also allows you to check who is already on your destination. 

This is a very good association of Facebook and an airline company; however, once again it is an invasion in privacy. Of course you are not forced to use the application but if you would like to use it, your trip obviously becomes a public thing. 

In a way, Facebook is kind of public and almost everybody can access your information if you do not monitor your privacy settings. Facebook has an impact on social life and you'd better watch and keep control on what you are doing on this media. Giving information about your flight, your seat and your personal information on a social media might not be a good idea even if you would like to know who is going to take the same plane.

This application is a good thing because it helps you to enjoy your trip and not being seated next to a weird person but at the same time, we realize that nothing is private anymore in this social media era.

Social Influence Marketing

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impact of Japan quake on travel and tourism industry

As everybody must know, on friday afternoon (local time) an earthquake hit Japan with a magnitude of 8.9 on he Richter scale. Followed by a tsunami, a major part of the island has been devastated. This article, posted by the USA today the day of the disaster, provides information about the potential effect on the tourism and travel industry but no one can say exactly what will be the impact on the economy of the industry. The US government has requested that "citizens avoid tourism and non-essential travel to Japan through April 1" because they fear aftershocks that are usual after such a strong quake. It means that Japan will have a lack in their economy. First, the country has experienced an earthquake which has created a panic in the capital even if Japan is very well prepared to this kind of natural disaster; however, it was so big that it destroyed roads and buildings. But the most devastating was the tsunami which completely swallowed some cities on the East and North coasts of the island. 10 meters high waves have reach the coast and the impact was that waves have continued on the Pacific and have affected the island of Hawaï and West coast of the American continent.
These kind of natural disaster have a great impact on economy and on tourism. The country has to rebuild and repair damages so all the energy and economy of the country will fit in the reconstruction. Tourism cannot happen if the country is not able to welcome visitors. In this article, we learn that Disneyland, the big amusement park in the capital has been forced to close its door for about 5 hours with thousands of visitors because they could not go back to their cars fearing aftershocks and stones falling from buildings. The park did not have major damages.
We cannot quantify the impact on the industry but a second major events happened on saturday on the East Coast of the island, a nuclear power plant has exploded which might let radioactive gazes escape from the plant. This would create another negative impact for the industry.
Japan is facing a very bad period in its history and it might be the worse period for the economy since the Second World War.

A lot of countries are mobilizing to help the Japanese population in order to rebuild the country as soon as possible.

A thought for Japan