marketing influence

Kwest

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Social Media (again) and the travel industry

Here is an interesting article about how social media influence consumers in their travel decision. Again we are facing the monopolization of social medias in almost every industry because almost every customers have to check what is said about an hotel or an airline company before they decide where to go. The ITLM (International Luxury Travel Market) has gathered last week to again state that social medias (especially Facebook and Twitter) are very important for travelers and even for the elite. Nowadays social medias rule our lives and we cannot live without them; everything is regulated by the Internet world and social media are a mean for consumers to gather and explain their opinion. Everybody is telling his life on these social medias and people like to hear about these stories but it has a real impact on the travel industry because people tell more about their bad experience than about the good ones.
Social medias have two faces: it can have a very good impact or a very bad one. The travel industry needs customers to express their opinion and to give good advice about their trip. However, some people can pull apart the industry with some bad experiences. Often bad experiences are worse than the good ones because the impact is even more important on customers, they remember more a bad comment.
Social media can be evil for the travel industry.

The Travel Market and Smart Phones

Do you have ever wondered why you had a smart? And how it can help during travels. having a smart phone can imply many changes in behaviors but this article explains that people do not use their smart phones in holidays as they use it everyday. While they are in holiday people would focus more on how they can improve their stay by looking for comments on hotels or checking their flight time or even booking a hotel. Whereas in everyday life they would use their smart phones to update their facebook or twitter account.
Reading this article, we understand that even the young (16-24) are more interested in using their smart phones for planning their holidays than to use it for facebook or other social networks. They are even willing to pay for some applications ("apps") than the elder population.
People have change their behaviors regarding smart phones and they want to use them as tools for life. They want to use it in order to earn time because in holidays, they want to do as much as possible and loosing time because of a problem with booking a flight is stupid.
The travel industry needs to take advantages of this era of smart phones to create new apps and to help their customers to gain minutes.

In Class Exercise

presentation by Jerome Rouas and Jenna Reverchon

Search engine optimization

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