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Gogobot: new social media for travelers

Travelers are often facing the problem of researching information about where they want to go, in what hotel they are going o stay, where they are going to have diner, and in order to find details about their destinations, they often look at reviews (such as trip advisor) and they read what Travis Katz (founder and CEO of Gogobot) called "anonymous stranger's" reviews or posts. In order to solve this, and to have personal recommendations instead of anonymous ones, the new company Gogobot gather informations of your friends on Facebook and of your followers on Twitter so that when you have a question about one of your destinations, you will have answers from sources you know.
Reading this article, we understand that Facebook and Twitter are the two essential tools you need to have on internet and they are even more important because with these social medias, you will be able to access other rising networking place. 
Networking is no longer the story of Facebook and Twitter only but they are the access door to other tools.
Gogobot tries to take advantage of you Facebook and Twitter accounts in order to improve your research and to have trustworthy sources for your trips.
An other way to define this new company, could be the social media for travelers, because you have informations and you can gather datas from your friends and followers but not in a general way and not for everyday life but for a specific product, your vacations.

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Affiliation Seven Hotel Paris

Branding your business online: get the new rules

The Inc. magazine recently posted this article about the new rules when talking about branding your business online. Customers are no longer paying attention to the design of a website but they want an interactive website where they can access information in one click. Here are the new rules:

1. Don’t just start the conversation; because it is not enough to post something and leave it afterward. customers want you to interact with them, reply to their questions and you have to be active in branding your business

2. Either keep your personal brand out of it… it is very hard to grow when nobody knows you. Unless you have a great idea that would change our life as a customer, don't do anything because you might be failing.

3. …or dive in and make all the headlines you can. In other terms, talk, talk and talk about your business, your products, the benefits of your business. You must appear to get known.

4. Don’t favor edge over consistency. You'd rather grow slowly but surely at a constant speed than to grow in one shot and increase your turnover too fast and risking to fail shortly.

5. Be persistent in finding and targeting your niche. The market is full of segments and different customers; nobody acts the same way when buying something. This is why you need to find your target, and try to keep it but don't change your niche every year it won't be efficient.

6. Excel at telling your customers “About Us.” As I said before, customers want to know everything about you in one click, thus if your "about us" page does not say anything or is incomplete, they will not linger on your business.

7. Fully integrate social media into your site. We are in a social media era, then use it and create traffic on your web page.

8. Monitor your brand’s reputation, and be ready to respond. Never leave a complaint unanswered. If you don't control what's been said about you, you could loose customers because they would think that you don't care about their satisfaction.

9. Showcase your best work. Be credible to your customers and show them that you can do a great job (in your field). However, don't do it too much, don't boast.

Finally, I would add a last rule: Don't lie! Customers will always realize if you are lying and they won't trust you anymore; moreover, they will let the other clients know about it.

affiliate programs: comparison between Amazon and Booking

Affiliation marketing for hotel, on Prezi

Groupon: best deals but not for hotel marketers

Looking closely to the best deals sellers Groupon, we realize that for hotel marketers it is not as attractive as it is supposed to be. This article explores the fact that Groupon is very attracting for clients who want good deals and best prices; however, they do not know that the company is actually stealing hotels by getting a high percentage on each offer.
Groupon is interesting when the hotel is facing a low period in reservation, but they loose their margin. The company is actually abusing hotels when they know that they need clientele. Hotels need a certain occupancy rate to live and if the building is empty they will not survive, so they try to attract guests by proposing them good deals but they usually do not do it on their own website, they need a third party. Groupon benefits from hotels in a bad position and they attract them because they are un need of customers.