Looking closely to the best deals sellers Groupon, we realize that for hotel marketers it is not as attractive as it is supposed to be. This article explores the fact that Groupon is very attracting for clients who want good deals and best prices; however, they do not know that the company is actually stealing hotels by getting a high percentage on each offer.
Groupon is interesting when the hotel is facing a low period in reservation, but they loose their margin. The company is actually abusing hotels when they know that they need clientele. Hotels need a certain occupancy rate to live and if the building is empty they will not survive, so they try to attract guests by proposing them good deals but they usually do not do it on their own website, they need a third party. Groupon benefits from hotels in a bad position and they attract them because they are un need of customers.
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