The new face of Luxury in 2011

First of all, I would like to wish you a happy new year!!!

By reading this article about the luxury landscape, I just realized how much this industry has been hurt by the crisis. Before this article the idea was that with the crisis, the poor would become poorer and the rich even richer. But apparently, the crisis hits everybody and consumers are not looking at their expenses as they were doing it before. The luxury industry is changing its face because consumers now drives the brands and they have the choice. This year will be a major change because luxury brands have to get their clientele and make them happy about their products and they need to provide benefit for the consumers. Non-luxury consumers are usually looking for something they need but people who can afford luxury goods they do not care. The trends are making things different and make people think more about their money.