netvibes
seesmic
twitter
google alerts
following
lundi 31 janvier 2011
mardi 18 janvier 2011
lundi 17 janvier 2011
Branding your business online: get the new rules
The Inc. magazine recently posted this article about the new rules when talking about branding your business online. Customers are no longer paying attention to the design of a website but they want an interactive website where they can access information in one click. Here are the new rules:
1. Don’t just start the conversation; because it is not enough to post something and leave it afterward. customers want you to interact with them, reply to their questions and you have to be active in branding your business
2. Either keep your personal brand out of it… it is very hard to grow when nobody knows you. Unless you have a great idea that would change our life as a customer, don't do anything because you might be failing.
3. …or dive in and make all the headlines you can. In other terms, talk, talk and talk about your business, your products, the benefits of your business. You must appear to get known.
4. Don’t favor edge over consistency. You'd rather grow slowly but surely at a constant speed than to grow in one shot and increase your turnover too fast and risking to fail shortly.
5. Be persistent in finding and targeting your niche. The market is full of segments and different customers; nobody acts the same way when buying something. This is why you need to find your target, and try to keep it but don't change your niche every year it won't be efficient.
6. Excel at telling your customers “About Us.” As I said before, customers want to know everything about you in one click, thus if your "about us" page does not say anything or is incomplete, they will not linger on your business.
7. Fully integrate social media into your site. We are in a social media era, then use it and create traffic on your web page.
8. Monitor your brand’s reputation, and be ready to respond. Never leave a complaint unanswered. If you don't control what's been said about you, you could loose customers because they would think that you don't care about their satisfaction.
9. Showcase your best work. Be credible to your customers and show them that you can do a great job (in your field). However, don't do it too much, don't boast.
Finally, I would add a last rule: Don't lie! Customers will always realize if you are lying and they won't trust you anymore; moreover, they will let the other clients know about it.
mercredi 12 janvier 2011
lundi 10 janvier 2011
Groupon: best deals but not for hotel marketers
Looking closely to the best deals sellers Groupon, we realize that for hotel marketers it is not as attractive as it is supposed to be. This article explores the fact that Groupon is very attracting for clients who want good deals and best prices; however, they do not know that the company is actually stealing hotels by getting a high percentage on each offer.
Groupon is interesting when the hotel is facing a low period in reservation, but they loose their margin. The company is actually abusing hotels when they know that they need clientele. Hotels need a certain occupancy rate to live and if the building is empty they will not survive, so they try to attract guests by proposing them good deals but they usually do not do it on their own website, they need a third party. Groupon benefits from hotels in a bad position and they attract them because they are un need of customers.
Groupon is interesting when the hotel is facing a low period in reservation, but they loose their margin. The company is actually abusing hotels when they know that they need clientele. Hotels need a certain occupancy rate to live and if the building is empty they will not survive, so they try to attract guests by proposing them good deals but they usually do not do it on their own website, they need a third party. Groupon benefits from hotels in a bad position and they attract them because they are un need of customers.
jeudi 6 janvier 2011
mardi 4 janvier 2011
The new face of Luxury in 2011
First of all, I would like to wish you a happy new year!!!
By reading this article about the luxury landscape, I just realized how much this industry has been hurt by the crisis. Before this article the idea was that with the crisis, the poor would become poorer and the rich even richer. But apparently, the crisis hits everybody and consumers are not looking at their expenses as they were doing it before. The luxury industry is changing its face because consumers now drives the brands and they have the choice. This year will be a major change because luxury brands have to get their clientele and make them happy about their products and they need to provide benefit for the consumers. Non-luxury consumers are usually looking for something they need but people who can afford luxury goods they do not care. The trends are making things different and make people think more about their money.
By reading this article about the luxury landscape, I just realized how much this industry has been hurt by the crisis. Before this article the idea was that with the crisis, the poor would become poorer and the rich even richer. But apparently, the crisis hits everybody and consumers are not looking at their expenses as they were doing it before. The luxury industry is changing its face because consumers now drives the brands and they have the choice. This year will be a major change because luxury brands have to get their clientele and make them happy about their products and they need to provide benefit for the consumers. Non-luxury consumers are usually looking for something they need but people who can afford luxury goods they do not care. The trends are making things different and make people think more about their money.
Inscription à :
Articles (Atom)